Tom Brady and Steph Curry among the stars found in Crypto Drama

Tom Brady and Steph Curry among the stars found in Crypto Drama

Sports teams have welcomed multi-million dollar partnerships in 2021 from cryptocurrency companies such as FTX, an exchange for trading digital assets.

The sharp decline and pending acquisition of FTX, a popular cryptocurrency exchange, by Binance on November 8 leaves the future of these partnerships up in the air.

Investors have often been wary of companies buying stadium naming rights because of the large investment. Many of these naming rights deals seem doomed, and the companies that spent hundreds of millions of dollars end up filing for bankruptcy later.

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