Taylor Swift’s ‘Eras’ tour ticket disaster explained.

Taylor Swift’s upcoming tour broke Ticketmaster, leaving many disappointed Swifties. (Image: Taylor Swift via Twitter)

There is some serious malice coming from the Taylor Swift ticket meltdown.

The ‘Anti-Hero’ singer broke all sorts of records with the release of her latest album, Midnight. So you can imagine that ticket sales for her Seasons tour, her first since 2018, it would be great. We just didn’t predict it would go so wrong during the presale, when an unprecedented number of fans with presale codes flooded the site on Tuesday and bought the tickets. As a result, public ticket sales, set for Friday, have been canceled with Ticketmaster, which is managing the sales, citing “insufficient remaining ticket stock”.

So what happened? The pop superstar partnered with Ticketmaster’s Verified Fan program, which allowed her superfans — also known as Swifties — to pre-register earlier in the month to receive a special code that allowed early ticket sales on Nov. 15 — three days before from sale to the general public. The verification process also aims to identify real people versus bots to eliminate mass buying and reselling.

However, there was a bug – or, for die-hards – a disaster. Fans logged in on Tuesday and were hit with error messages or stuck in the queue for two hours. Other fans planning to get tickets were sent to a waiting list. West Coast ticket sales were also delayed for three hours to accommodate traffic on the website. Angry fans captured screenshots of the glitches and posted them on social media blasting Ticketmaster. Ticketmaster was hip, with even US Congresswoman Alexandria Ocasio-Cortez.

The ticket company, owned by Live Nation, posted that there was a “Historically unprecedented demand” with millions turning up to buy tickets. The business later released a full explanation unpacking what went wrong. It was known that the sale was going to be a big deal since 3.5 million people had pre-registered, the largest Verified Fan registration in history. This led Swift’s touring group, managed by AEG and The Messina Touring Group, to add more shows, doubling dates and tickets. About 1.5 million people were invited to participate in the pre-sale with another 2 million on a waiting list. These numbers were decided because Ticketmaster historically sees 40% of invited fans, with the special codes, actually show up and buy tickets, and most buy 3 tickets on average.

When presale tickets became available on Tuesday, those with the codes went to the site and so did fans without a code. In addition, there have been an “arresting number of bot attacks,” with these factors driving unprecedented traffic to the site, according to Ticketmaster. There were 3.5 billion — yes, billion! — system requests, which were four times more than the company had ever experienced. In total, 2 million tickets were sold that day — the most tickets ever sold for an artist in a single day. The company claims that each ticket was sold to a buyer with the special code.

Taylor Swift

Taylor Swift Seasons tour dates. (Photo: Taylor Swift via Twitter)

Ticketmaster added, “Even when a high demand sale goes flawlessly technologically, many fans are left empty-handed. For example: based on the volume of traffic to our website, Taylor would need to perform over 900 stadium concerts (almost 20 times the number of shows he does)… that’s a stadium show every night for the next 2.5 years.”

Live Nation CEO Michael Rapino addressed the chaos Thursday. “We called a million and a half [people] that day to come buy those tickets, but it’s like having a party. Everyone broke down that door at the same time with 3.5 billion requests,” she said, according to the Hollywood Reporter. “We sold 2 million tickets, the most we’ve ever sold in one day in history, and another million tickets from other artists on the same day. So, while we’re sorry it was a slowdown in some queues and some error codes for a short period of time for some fans, we’ve managed to pull ourselves together. So they do what they do and go on social media and we deal with it every day.”

Shortly after that, Ticketmaster announced that the general ticket sale — scheduled for Friday — was canceled due to “insufficient remaining ticket inventory” to meet demand.

Also Thursday, Tennessee Attorney General Jonathan Skrmetti announced an investigation into Ticketmaster and Live Nation over the disastrous presale incident. Skrmetti said his office has seen a “number of complaints,” prompting a review of the situation, including possible antitrust violations. AOC’s tweet argued that the real problem with the sale was Ticketmaster’s monopolization of the live music industry.

Tickets, which cost fans between $49 and $449 for standard and $199 to $899 for VIP, during the presale, are now being resold on sites like StubHub for up to $28,000. And it has left Swift’s fans in a bad taste. Since all this happened, some have expressed frustration at Swift about process and prices, leading to infighting with fans who are defending her.

DUESSELDORF, GERMANY - NOVEMBER 13: Taylor Swift accepts an award onstage during the 2022 MTV Europe Music Awards held at the PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany.  (Photo by Jeff Kravitz/FilmMagic)

Taylor Swift accepts an award on stage during the 2022 MTV Europe Music Awards held at the PSD Bank Dome on November 13, 2022 in Dusseldorf, Germany. (Photo: Jeff Kravitz/FilmMagic)

So what did Swift say about it? Nothing for days and her publicist has not returned multiple requests for comment. Finally, on Friday morning, Swift cried out via her Instagram stories, saying in part, “It’s really hard for me to trust an outside entity with these relationships and devotions, and it’s excruciating for me to just watch the mistakes. that happen without recourse.… It’s really amazing that 2.4 million people got tickets, but it pisses me off that so many of them feel like they went through a lot of bear attacks to get them.

“And to those who didn’t get tickets, all I can say is that I hope to give more opportunities for us all to come together and sing these songs. Thank you for wanting to be there. You have no idea how much it means. “

Here is the full statement:

Swift's statement via her Instagram stories (Image: Taylor Swift/Instagram)

Swift’s statement via her Instagram stories (Image: Taylor Swift/Instagram)

The Seasons The tour kicks off March 17th in Glendale, Ariz., as of now, and runs through early August, when there’s a group of shows in LA. International dates are pending.

Swift said the shows will be “a journey through the musical seasons of my career (past and present!)”.

This week, after wrapping up the MTV Europe Music Awards and tearing down the red carpet, Swift earned four new Grammy nominations, bringing her total to 46. The 11-time Grammy winner’s new album just missed the mark for examination. to get even more next year. The 2023 Grammys will air on February 5.

This story was originally published on November 17, 2022 at 3:47 pm. PT and has been updated with Swift’s statement.

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