Essity participates in the United Nations Foundation’s campaign to tackle gender inequality

NORTHAMPTON, MA / ACCESSWIRE / November 10, 2022 / Health and hygiene company Essity is expanding its partnership with the United Nations Foundation by joining the organization’s #EqualEverywhere campaign to accelerate progress towards gender equality.

Essity has been a partner of the United Nations Foundation since 2016 with the aim of contributing to the achievement of the Sustainable Development Goals (SDGs), with Goal 5: Gender Equality being one of Essity’s priority SDGs*. As a leading hygiene and health company breaking down barriers to well-being, Essity has decided to join the United Nations Foundation’s annual #EqualEverywhere campaign to further advance progress towards gender equality.

“As a health and wellness company that develops and provides products for all stages of life and breaks down the stigma around sensitive, often gender-related topics, Essity is committed to doing everything we can to contribute to gender equality. Expanding our partnership with the UN Foundation, we will continue to pursue global discussions in partnership with the public sector and other companies to accelerate progress towards this vital goal,” says Joséphine Edwall Björklund, Senior Vice President, Communications at Essity.

Essity has been addressing the gaps in menstrual health and hygiene for many years, while promoting the empowerment of women and girls. Since 2016, Essity has been actively working to increase the dialogue about menstruation and hygiene among young people in Mexico, reaching over 7.5 million people to date. Projects like these have been launched as research shows menstruation is the most stigmatized topic, followed by incontinence and menopause in countries such as Mexico, Colombia and Brazil**.

In addition, Essity’s intimate hygiene brands such as Bodyform/Libresse/Nosotras/Saba and Tena are also heavily involved in breaking taboos with campaigns such as ‘Blood Normal’ which was the first TV ad for period products to replace the blue liquid with a more representative one. red, “Viva La Vulva” which helped normalize the conversation about the female body and “The Last Lonely Menopause” which encouraged discussions about menopause.

“The UN Foundation’s #EqualEverywhere campaign aims to reach, inspire and mobilize diverse champions to act on equality for everyone, everywhere,” says Michelle Milford Morse, UN Foundation’s Vice-President of the Strategy for Girls and the women. “We are excited to partner with Essity and benefit from Essity’s ongoing commitment to gender equality.”

To learn more about Essity’s partnership with the United Nations Foundation, visit the Essity homepage.

More information about #EqualEverywhere can be found on the United Nations Foundation campaign website.

* Essity’s priority SDGs:
– Goal 3: Good health and well-being
– Goal 5: Gender equality
– Goal 6: Clean water and sanitation
– Goal 12: Responsible Consumption and Production
– Goal 13: Climate action
– Objective 15: Life on land

** Essity’s Global Health and Hygiene Survey 2022 is based on responses from more than 15,000 people worldwide.

Essity participates in the United Nations Foundation’s campaign to tackle gender inequality

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SOURCE: Essity

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